The world of publishing is vast and diverse, with hundreds of opportunities for those who want to work with books. But the industry can be challenging for those who are just starting out. The competition for jobs is fierce in every niche, and salaries tend to be low until you’ve gained several years’ experience.
There are pros and cons associated with working in almost any branch of the publishing industry. As you research your options, keep these factors in mind so that you can choose the best career path for your situation.
Niches in the Publishing Industry
The publishing industry can be divided into a variety of different niches: fiction, non-fiction, academic, self-help, adult, children’s, trade, and academic/trade. Within each of these niches, publishing companies and publishers can be grouped based on similar characteristics and experience needed to work with them.
Editorial experience is not required in every publishing industry niche. For example, the fiction publishing industry does not usually require editorial experience. You’ll need editorial experience if you want to work in non-fiction publishing. Non-fiction publishing companies and publishers are looking for people with experience writing and editing books with a specific focus: educating, informing, and entertaining readers.
Book Production and Development
Book production and development is the process of overseeing the production of a book from start to finish, from acquiring the rights to publishing, marketing, and distributing the book. The skills you’ll learn in production and development are similar to those you’ll find in literary agency jobs. Some publishing industries do not require any production or development experience. For example, the trade publishing industry doesn’t require any experience at all in production or development.
Marketing and Advertising in Publishing
Marketing, advertising and news are crucial to the success of any publishing venture, and they can involve a variety of tasks, depending on the publishing industry niche that you choose. Publishers, editors, and authors must market and advertise their books to ensure that they sell as many copies as possible. Marketing involves creating and implementing strategies for selling books, such as publishing promotional materials like book reviews, creating a marketing strategy, and making use of internet blogs. Advertising is more focused on the monetary aspects of marketing and publishing. Ad agencies work with authors, publishers, and editors to create ads that will appeal to a specific audience and promote the books in a way that will generate revenue.
Digital and Electronic Publishing
Electronic publishing, or digital news publishing, is the act of creating and distributing e-books or e-books, audiobooks, or other digital media. E-books and other digital formats have been around for a few decades now, and they’ve become more and more popular over time. Electronic publishing is becoming increasingly common, though it’s not necessary in every publishing industry niche. For example, the academic publishing industry focuses on print publications, not digital media.
There are many different ways to get into publishing as a career, because it encompasses so many different aspects and areas of expertise. The industry can be challenging for those who are just starting out. The competition for jobs is fierce in every niche, and salaries tend to be low until you’ve gained several years’ experience.